Our national survey program is committed to understanding and measuring the full range of experiences and issues faced by US consumers. We invest in large sample sizes, and include Spanish translation and Asian-American oversampling to ensure we can identify diversity in consumer experiences across key demographics such as age, gender, income, and racial/ethnic identity. Our national surveys use gold standard research methodology to produce data that is representative of the US adult population. In addition to conducting surveys with members, Consumer Reports has a robust and rigorous national survey program that tracks American consumers’ attitudes, perceptions and behaviors over time. A description of how reliability is calculated for autos can be found here. Read here for more about how our member surveys are conducted and how the resulting data is used to calculate product reliability and owner satisfaction for all product categories other than autos.
#In home testers for products free#
Our surveys are a powerful and unique tool, enabling us to gather data from a large enough sample of consumers to be able to rate specific brands across a large number of product categories.Īs with all the research and testing Consumer Reports does, our surveys are designed to gather unbiased, objective information from consumers and our analyses are conducted free of any corporate or industry influence. Our expert team of survey methodologists and data analysts use that data to calculate the predicted reliability and owner satisfaction scores you see for each brand in a specific product category. In a typical year we invite roughly 3 million Consumer Reports members to participate in our online product surveys, and gather product reliability and satisfaction data in up to 40 product categories. We also ask survey participants to tell us in their own words what they do and do not like about the product they own and to describe in more detail any problems they may have experienced.
In these surveys, respondents answer questions about the products they own-in that way, Consumer Reports members are true partners in our product rating process! Survey questions typically include how long the respondent has owned a particular product, how often they use it, whether it has broken or stopped working as well as it should, what types of problems the product has had, and whether they would recommend the product to someone else. By combining lab performance testing with data based on the experiences of hundreds of thousands of real consumers, Consumer Reports ratings give consumers the most complete information on what they can expect from each product.ĭata on product reliability and owner satisfaction is gathered through regular surveys of Consumer Reports members. The latter two measures are based on consumers’ real-world experiences with products they have purchased and reflect consumers’ use of products over time. Learn more about CR’s Ethical Considerations on Products and ServicesĬonsumer Reports’ product ratings are unique in that they combine product performance, measured through expert lab testing, with predicted reliability and owner satisfaction data gathered through surveys of product owners. And sometimes individual companies will work to improve their own competitive advantage by meeting our testing standards for everyday-use cases in their own quality assurance departments. Sometimes our test methods become part of an industry's standards.
Our experts use only state-of-the-art testing equipment, along with some equipment designed by our engineers - since the actual tests are based not only on government and industry standards but also on standards our specialists develop to recreate the experience you'll have with the product. We have more than 130 testing and research experts who work in our home, cars, technology, product safety, statistics, survey research, food safety, health ratings and market research teams. For example, in the coming fiscal year, we expect to spend more than $30 million to test, rate, and review 8,500+ products and services. And as a nonprofit organization that accepts no advertising, to pay for all this shopping we rely mostly on our millions of members and the hundreds of thousands of donors who support our work. Our shoppers pay full retail and purchase all the products we test to generate our ratings from the same places consumers do we accept no sample products for testing.
After additional research to define any testing project's scope, staff shoppers or one of our anonymous “secret shoppers” buy the products we use as test samples - in fact, some products, like house paint and food, can vary by climate or region, and because we need to make sure our tests reflect a national consumer experience, we purchase products from across the country.
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